Don’t Judge too quickly =)

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Believe it or not it is one of the biggest sources of our problems…

Don’t judge too quickly… there is no need to…


Facebook – not just a trend, it’s now crucial for your Business

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Facebook is just a little girls’ pastime” my dear Entrepreneur, if you still have this vision of Facebook, it’s time to change it! Facebook has become not only good for your business but crucial for a successful communication strategy.

This incredible communication machine has moved on from the simple features as stalking your friends or commenting your girlfriend’s photos, to a sophisticated tool with an incredible list of apps that can definitely make a difference on your communication campaign: for starters… Facebook is free as most of the features that you can use to improve the communication of your business, idea, service, product, whatever… Instead of spending thousands of Euros in fancy posters, leaflets or outdoors, you can plan a whole promotion campaign through Facebook and not spending a cent!

I will give you an example of a really successful campaign that happened recently here in Portugal: the Order of Physicians in Portugal elected his chief representative, José Manuel Silva. He won against the other candidates through a promotion campaign exclusively focused on Facebook. They didn’t even handled a leaflet! The candidate’s profile reached more than 2000 followers in just a few days. They even managed to get younger Physicians to vote, something that usually doesn’t happen. This promotion campaign was managed by the communication Agency, “Agenda Setting“. (Portuguese speakers you can read more details here).

This was just a small example of how this sometimes underestimated social network can really make your communication work and just with the basic tools. There is a wide range of new functions that can be implemented on your companie’s Facebook profile: product display windows; galleries; contests, sweepstakes, etc.

Just to give you a small hint, this is a list of 9 awesome apps that can help you in your communication campaign.

So stop judging the book by it’s cover, there is a lot more to Facebook than meets the eye…

Another success story for all those Portuguese entrepreneurs that are taking their first steps onto the Facebook World.