Another awesome guerrila marketing stunt! This time it was Improv Everywhere, a New York City-based prank collective that causes scenes of chaos and joy in public places, that constructed a custom wooden lectern with a megaphone holster and an attached sign that read, “Say Something Nice.” The lectern was placed in public spaces around New York and then left alone.

This stunt was produced as part of the Guggenheim Museum exhibition stillspotting nyc.

This is what happens when New Yorkers are given the opportunity to amplify their voices. My favorite was definitely the “To Infinity and Beyond” kid.