Yes… rebranding is a very tricky thing and in most cases companies don’t pay enough attention to it and so they fail…

How many companies have you seen changing the logo for something completely different and driving customers away? How many times have you said “Why the hell did they do that, it doesn’t seem the same company anymore… is it a different product?” We’ve all seen the problems with GAP’s rebranding and some other major fails.

Of course you also have very good examples of rebranding: COKE for example managed to rebrand itself throughout the years never losing it’s essence and always keeping up with the new realities and publics.

Here is an awesome infographic that’s shows you why these things often don’t work


Not that easy huh?