Hell is empty, and all the devils are here

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It’s been awhile since I’ve last written here. The thoughts, theories and ideas continue to scream in my mind, but my time, unfortunately, leaves me little space to let them out. But you are not forgotten, I just need to get used to my new life and my new passe.

Nonetheless, today on my way back to Lisbon I had time to think about something that I haven’t thought about since 2004. Maybe because it’s Easter Sunday, today I was thinking about the concept of evil and the most terrifying image of the devil that I’ve ever seen in my life: the devil that in 2004 came to life in Mel Gibson’s movie The Passion of Christ. Kind of ridiculous to think about this, right?

When the movie was released in 2004 there was a really big buzz about it: people said the images were too strong, critics said the argument was all wrong, people thought the actors were just amazing, and fans cried because Jim Cazievel deserved an Oscar nomination… you name it! Fuss aside, for me, the thing I found most impressive in the movie was satan’s representation and how Mel managed to portray it so realistically.

All our lives, religion beliefs aside, we have been haunted by stories, movies and testimonials about big red horned devils, spitting fire, with a bi-forked tale and with a really scary face and mean attitude.

Satan Image

But not in The Passion of Christ… here the devil has a human form: he talks, walks and looks like one of us. His face is as pale as ice and incredibly thin. His eyes are blue, almost white, completely empty in expression. You can’t really say if it’s a he or a she, it’s both! It has no hair or eye brows or anything that would make it look like a living being. His movements are fluid and ghost-like. In fact, although it has a humanoid form, you look at it and you know instantly that there is nothing human about that creature, it’s void, it’s dead, it’s empty, it’s cold… it’s just pure evil. I don’t know why I react like this when I see the character, but to me, never has evil been so perfectly portrayed in a character.

Another thing I found really curious, is that whenever the devil appears in the movie, he appears among people, he never appears alone, always hidden in the crowd. I find that surprisingly ironic and in some way really disturbing, because most of the times when we come to face evil, it doesn’t come in a horned scary figure, it comes in the form of people’s actions and behaviors. That is why, I think, I find that image so disturbing, because it’s probably the most realistic representation of Evil: it’s hidden among people, you can’t spot it easily because it’s among your equals, it can easily get to you, touch you and you won’t know it ’till is too late.

I’m not a very religious person, I’m kind of sceptic when it comes to Christ, Saints, Prophets and all those things, but as any other person, I know that evil exists, most of us have seen it and, unfortunately, most of us have experienced it and we know it doesn’t need Satan to exist. Like Shakespeare wisely put it  “Hell is empty, and all the devils are here“.

Mel Gibson did a great job, in my opinion, he portrayed the scariest and most disturbing devil in the History of Cinema.



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Forever Longing… Forever Missing You…

There are bonds that can’t be broken, there are scars that remain forever and that Time will never heel.


Challenging Conventions

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Original post from The Molempire from the same author.

In 1863, for the first time in centuries, a guy named Edouard Manet challenged what it was then known as “Art”. An anti-academist who rattled a cage that was left to rest in peace for too many centuries. Manet would make way for the biggest artistic revolution ever seen: Impressionism, Dadaism, Cubism, Surrealism, Pop Art, and Futurism were the cubs of this first step towards freedom in art.


With his painting Le Déjeneur sur L’Herbe – also known as The Luncheon on the Grass – he caused one of the biggest scandals ever seen in the art world: he represented two characters dressed as bourgeois eating calmly on a meadow close to a naked young lady, the society saw itself represented on the painting with all its flaws and vices, and that, of course, was considered totally inappropriate.

Not only did the painting introduce a whole new thematic, but it also came up with a completely new technique: the painting was compact, without wasted strokes, without flourishes, clean compared to the baroque works that were reproduced to the minimal detail. This single painting opened ground for Impressionism.

With the Impressionism era, artists began to paint according to their feelings and their “impressions” of reality: they weren’t looking for realism, but for emotion and hidden meanings within the strokes. This revolution, freed the next generation of artists, they had found a totally new playground to explore: new perspectives, new meanings, new interpretations, new techniques.

A single painting managed to bore an endless number of art movements; a single man managed to create new horizons for art. Evolution as we know it, is made by Manets: people who rattle cages, people who break through conventions and defy standards, common men and women that dared to be different.


The Creation of Adam by Michaelangelo

“Man was created in the image of God”

Believe it or not, you all have the ability to create: your free-will, your creativity, your personality, your mind are powerful tools. You just need to have the guts to put them to work.

REbranding – gotta know how to do it

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Yes… rebranding is a very tricky thing and in most cases companies don’t pay enough attention to it and so they fail…

How many companies have you seen changing the logo for something completely different and driving customers away? How many times have you said “Why the hell did they do that, it doesn’t seem the same company anymore… is it a different product?” We’ve all seen the problems with GAP’s rebranding and some other major fails.

Of course you also have very good examples of rebranding: COKE for example managed to rebrand itself throughout the years never losing it’s essence and always keeping up with the new realities and publics.

Here is an awesome infographic that’s shows you why these things often don’t work


Not that easy huh?

Stay Hungry, Stay Foolish

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Never settle down… never settle for the “it’s not bad”, always go for the “this is it!”

Words from a very wise man

Never try to connect the dots looking to the future… when you’re older, you’ll learn that connecting dots it’s done looking to your past

Say something nice…


Another awesome guerrila marketing stunt! This time it was Improv Everywhere, a New York City-based prank collective that causes scenes of chaos and joy in public places, that constructed a custom wooden lectern with a megaphone holster and an attached sign that read, “Say Something Nice.” The lectern was placed in public spaces around New York and then left alone.

This stunt was produced as part of the Guggenheim Museum exhibition stillspotting nyc.

This is what happens when New Yorkers are given the opportunity to amplify their voices. My favorite was definitely the “To Infinity and Beyond” kid.

Civismo aos Pontapés


Civismo – nome masculino; 1. dedicação pelo interesse público; 2. comportamento demonstrativo de respeito pelos valores da sociedade e pelas suas instituições; (Do francês civisme, «idem»)

De acordo com o dicionário da Língua Portuguesa esta bela palavra significa comportamento demonstrativo de respeito pelos valores da sociedade e pelas suas instituições, algo que na minha opinião é uma característica fundamental em todo e qualquer ser-humano.

Hoje fui com a minha mãe até ao IKEA fazer umas comprinhas para a casa e como não poderia deixar de ser, à saída, fui lanchar os apetitosos hot dogs do serviço de cafetaria do IKEA por apenas 50 cêntimos, mais o copito de refrigerante de 1 euro com refill “até a bexiga não aguentar mais”. Ora ao fazer o refill da minha cola, deparo-me com uma cena que, na minha opinião, explica o porquê de a nossa sociedade andar a passo de caracol (para não dizer de caranguejo) em direcção ao progresso. Enquanto estava na fila à espera de fazer o meu refill, vejo um casal a retirar da bolsa o belo do copo de plástico da Super Bock e a fazer o seu refill.

Para quem não está familiarizado com o serviço de cafetaria do IKEA, eles, além de disponibilizarem cachorros a 50 cêntimos e sundays a 60 cêntimos, disponibilizam também café e refrigerante à vontade do freguês após o pagamento da 1ª dose. A 1ª dose pode ser comprada pela módica quantia de 1 euro o refrigerante e 40 cêntimos o café, traduzindo, por 1 euro e 40 cêntimos posso passar o dia inteiro a beber café e refrigerante no IKEA. Digamos que em qualquer sítio da Europa este serviço é uma verdadeira pechincha, quem quiser comer junk food até se fartar sem gastar mais do que uma moeda de 2 euros, veio ao sítio certo! No entanto, o casal tuga achou que pagar 1 euro por um dia inteiro de refrigerante era muito, por isso trouxe o copo de plástico da Super Bock de casa. Não obstante deixou o copo e o lixo ao lado da máquina de sumos, assim que acabou de satisfazer a sua sede. Ora o IKEA pede gentilmente aos clientes que deitem o seu lixinho fora e arrumem o seu tabuleiro, uma vez que é uma das razões que ajuda aos preços serem tão baratos (evitam de pagar a uma pessoa para recolher lixo e tabuleiros).

O casal deixou um belo exemplo às duas crianças que os acompanhavam que, muito provavelmente, vão repetir o comportamento dos progenitores num futuro próximo.

Em Portugal, este tipo de iniciativas, isto é, iniciativas que estão dependentes do civismo e boa educação das pessoas, muito provavelmente vão continuar a falhar redondamente e a trazer prejuízos para as instituições que tentam introduzi-las. Na Áustria, por exemplo, não há qualquer tipo de porta ou máquina de validação nas estações de metro, o Estado confia que as pessoas compram o seu bilhete de acordo com o trajecto que pretendem fazer. Esta iniciativa já está em vigor há alguns anos e nunca trouxe prejuízos ao Estado Austríaco, o seu funcionamento é igual a qualquer outro sítio onde haja as máquinas de validação. Agora imaginem isto em Portugal… acham que os resultados seriam idênticos?

O civismo e a boa educação são qualidades basilares para qualquer País funcionar bem, seja a nível económico, financeiro, cultural, etc… E o civismo não é só uma característica dos povos ditos civilizados, é algo que se encontra frequentemente em tribos indígenas: não existem cadeados nem fechaduras, a caça é dividida igualmente por todos, os metais e pedras semi-preciosas são partilhados entre as mulheres e crianças para fazerem adereços.

Bom, isto só para mostrar que o civismo é algo que está profundamente enraizado numa cultura ou povo, é algo que é passado de geração em geração através das práticas diárias e da educação. Não está dependente do avanço tecnológico ou do poder monetário, por isso não há desculpa para determinados comportamentos a não ser a profunda falta de cultivação da mente e do espírito do ser-humano. Agora se o civismo é algo enraizado na cultura e é um factor crucial para o progresso, como é que se pode acreditar num País, onde estes exemplos são tão recorrentes e onde ninguém faz nada para os mudar?

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